RECORD

Student project: VIF spirit by Natacha Ruivo

February 9, 2010 on 7:51 am | By Jørn | In Design, Student projects, Student-project | No Comments

In the autumn of 2009, students at AHO conducted a 6 week task exploring new online social campaigns to increase supporter-engagement in a football club. See more student projects for RECORD here.

VIF spirit as an iPhone app that measure supporter excitement. Through the use of the iPhone’s sensors such as accelerometer and microphone, the app can measure movement and noise-level. Around this collected data Natacha created a game where the most enthusiastic supporters are awarded. The game is one way of offering incentive for a more enthusiastic audience. However, as a platform, this projects offers a wide variety of services and games based around the collected data.